MchelleAbout Us

The FreeFrom Eating Out Awards exist to encourage innovation and celebrate freefrom excellence in the food service industry.

The awards seek out the best 'freefrom' eateries from beach hut cafés to five star restaurants – and then send out their expert judges. Based on the judges' reports, gold, silver and bronze awards are made to eateries who understood how to cater safely for food allergic people. But, as important, awards go to those who have learned how to provide guests on restricted diets with exciting, innovative and delicious food which can rival, if not excel, their 'normal' offer.

The awards are run by the FoodsMatter team who have, for the last ten years, run the hugely successful FreeFrom Food Awards, the FreeFrom Skincare Awards and FoodsMatter, a massive allergy information resource site with over 1 million unique users a year.

All our awards are entirely independent, supported by sponsorship and entry fees only.

Contact Us

For anything to do with entries contact Kathy.

For anything to do with sponsorship, the judging or the presentation, contact Michelle.

For enquiries about our social media, contact Hannah.

You can call us on +44 (0)20 7722 2866

You can write to us at:
FreeFrom Eating Out Awards, 5 Lawn Road, London NW3 2XS, UK

Our People

Michelle Berriedale-Johnson (Director)

Kathy Askew (Business Development Manager)



Michelle Berriedale-Johnson

Michelle has been involved with food sensitivity for nearly 30 years, ever since her baby son and his father were both diagnosed with milk intolerance. Since then she has manufactured 'freefrom' food, run a magazine about food sensitivity for both health professionals and patients, written a number of books on food allergy/intolerance, devised over 1,000 'freefrom' recipes and started the hugely successful FreeFrom Food Awards – as well as editing the FoodsMatter family of websites and writing the FoodsMatter blog.
And now for the FreeFrom Eating Out Awards.....

You can contact Michelle by email here.


Kathy Askew

Kathy has recently joined the Foods Matter family and brings over 20 years of experience in Sales and Marketing to her new role as Business Development Manager for the FreeFrom Eating Out Awards.
Kathy’s primary focus is to build awareness about the FreeFrom Eating Out Awards which are designed to raise awareness and reward FreeFrom excellence in food service whilst recognising the best allergy and gluten-free friendly restaurants, cafes and other food services outlets. 

You can contact Kathy by email here.